Top Penny Cryptocurrencies to Watch in July 2026

The crypto market’s still wide open if you’re just getting started, and some of the cheapest coins out there can move fast, sometimes doubling or dropping hard in a matter of days. You can pick up these penny crypto tokens for next to nothing, and if you choose well, you may get some upside. Some of these trade as pure memecoins, while others are chasing genuine utility or passive income.

Below, you’ll find ten of the most interesting penny cryptocurrencies to watch right now, with current pricing and catalysts. Do your own research before you buy anything here—this list isn’t investment advice.

1. eCash (XEC)

XECUSDT rate by TradingView

eCash (XEC) is a payment-focused Layer 1 cryptocurrency you can think of as a scalable, low-fee cash network. It runs on a hybrid consensus design that pairs proof-of-work mining with Avalanche-style instant finality, and it backs that up with staking, non-custodial tools, and CashFusion privacy features.

Why We Chose It

XEC is still an established sub-penny asset, and you’re getting real market activity rather than a ghost chain. It trades around $0.0000075–$0.0000085, with a market cap near $145M–$170M, roughly 20.06 trillion XEC circulating against a 21 trillion max supply, and 24-hour volume that ranges from about $4M to $16M depending on the day.

The clearest reason to watch it right now is the eCash hard fork planned for August 2026, which has put XEC back in the news and stirred up debate over the founder’s proposal to reassign long-dormant Satoshi-linked coins. That’s a genuine catalyst, but it’s also a genuine risk if the community splits or the fork gets messy. Set that aside and the core case is straightforward: fast, low-fee digital cash with staking, CashFusion privacy, and a capped supply. The downside is equally familiar. Weak mainstream adoption, brutal competition from stablecoins and other payment chains, and the risk that a sub-penny unit price attracts speculators without building lasting demand.

Forecast for 2026: XEC’s base-case range is around $0.0000065–$0.0000095 by year-end, assuming the August hard fork goes smoothly and doesn’t fracture the network. A break toward $0.000012+ would likely need stronger exchange volume, renewed appetite for low-fee payment coins, and visible progress on staking or merchant usage. If the fork turns contentious or risk appetite fades, XEC could slide back toward $0.0000060–$0.0000070.

For a detailed analysis, check out our XEC Price Prediction.

2. Nervos Network (CKB)

CKBUSDT rate by TradingView

Nervos Network (CKB) is a modular Layer 1 blockchain built around the Common Knowledge Base, designed for security, decentralization, flexibility, and interoperability. It runs proof-of-work with a RISC-V-based architecture, a more technically distinct infrastructure thesis than most sub-penny tokens carry.

Why We Chose It

CKB is a growing infrastructure project trading well below a penny, not a presale or a meme token. It trades around $0.00085–$0.00095, with a market cap near $43M–$46M, roughly 49B CKB circulating, and 24-hour volume around $2M–$2.3M.

What sets it apart is the architecture. Nervos positions CKB as a secure base layer for assets, identities, and applications, with interoperability built into the design from day one. The upside case rests on its low valuation, PoW security model, modular architecture, and active developer documentation. The downside is limited mainstream adoption, thinner volume than most other Layer 1s, and stiff competition from far better-funded infrastructure projects.

Forecast for 2026: CKB’s base-case range is around $0.00075–$0.0012 by year-end. A move toward $0.0016+ would likely need stronger Bitcoin Layer 2 or interoperability momentum, higher exchange volume, and clearer evidence of developer activity on the network. If risk appetite stays weak or Nervos fails to attract broader usage, CKB could stay pinned near $0.00060–$0.00080.

For a detailed analysis, check out our CKB Price Prediction.

3. Zilliqa (ZIL)

ZILUSDT rate by TradingView

Zilliqa (ZIL) is a Layer 1 blockchain focused on scalable smart-contract infrastructure. The project has been repositioning around Zilliqa 2.0, with full EVM compatibility, modular x-shards, and faster proof-of-stake consensus, giving it a clearer upgrade story than most older Layer 1 tokens can claim.

Why We Chose It

ZIL is an established Layer 1 token trading well below a penny, with meaningful exchange liquidity and an active upgrade narrative behind it. It trades around $0.0025–$0.0028, with a market cap near $50M–$57M, roughly 20B ZIL circulating against a 21B max supply, and 24-hour volume that swings anywhere from about $3M to $13M.

The Zilliqa 2.0 transition is the main draw. The project keeps pushing full EVM compatibility, customizable x-shards, and developer-friendly infrastructure, tools aimed at pulling in Solidity developers and enterprise use cases. The upside case rests on that upgrade story, the capped supply, decent exchange liquidity, and a long operating history. The risk is that weak ecosystem activity and fierce Layer 1 competition could mean the technical upgrades never translate into sustained user or developer demand.

Forecast for 2026: ZIL’s base-case range is around $0.0022–$0.0032. A push toward $0.0045+ would likely require higher developer activity, better DeFi or RWA traction, and stronger exchange volume. If the upgrade narrative fades or liquidity rotates into newer Layer 1s, ZIL could stay compressed near $0.0018–$0.0024.

For a detailed analysis, check out our ZIL Price Prediction.

4. Ankr (ANKR)

ANKRUSD rate by TradingView

Ankr (ANKR) is a Web3 infrastructure project providing RPC endpoints, node services, staking infrastructure, and developer tools for blockchain applications. Its core value is practical. It helps developers and apps connect to multiple blockchains without managing their own infrastructure, and Ankr’s official site highlights RPC services, liquid staking, and support across 80+ blockchain networks.

Why We Chose It

ANKR makes the list because its appeal is grounded in real Web3 infrastructure rather than pure speculation, even with liquidity thinner than a lot of comparable infrastructure tokens right now. The token trades around $0.0035–$0.0036, with a market cap near $35M–$37M, a fully circulating 10B ANKR supply, and 24-hour volume in a wide range of roughly $4M to $17M depending on the day.

The main appeal is Ankr’s role in RPC services, node infrastructure, APIs, and staking tools, and the network continues to support 80+ chains. The upside case is straightforward. Developers need reliable blockchain access whether the market’s in a meme cycle or an infrastructure one. Still, there are risks involved. Competition from other RPC providers, unclear token value capture, thinner trading volume than the broader infrastructure sector would suggest, and a 2022 staking-token exploit that’s still worth remembering (even though it’s old news.

Forecast for 2026: ANKR’s base-case range is around $0.0030–$0.0042. A move toward $0.0055+ would likely require stronger RPC usage, more staking adoption, and clearer evidence that platform activity drives token demand. If infrastructure tokens remain out of favor or ANKR keeps failing to capture value from its product growth, it could stay compressed near $0.0025–$0.0032.

For a detailed analysis, check out our ANKR Price Prediction.

5. Notcoin (NOT)

NOTUSDT rate by TradingView

Notcoin (NOT) is a TON-based token that began as a viral Telegram tap-to-earn game before becoming one of the most recognized names in Telegram’s crypto-gaming history. Its appeal was never really about technical infrastructure, but distribution: Notcoin used Telegram-native gameplay, quests, and community mechanics to pull a huge retail audience into crypto for the first time.

Why We Chose It

NOT earns its place here as the legacy pick, not the momentum one, so go in with the right expectations. It trades around $0.00035–$0.00040, with a market cap near $37M, roughly 99.43B NOT circulating against a maximum supply near 102.46B, and 24-hour volume that’s settled into a quiet $2M–$5M range, well off the $10M-plus days it used to see on active weeks.

What NOT still has going for it is brand recognition. It’s the token that proved a simple chat-native game could onboard millions of people, and 2026 roundups of Telegram gaming still call it the original blueprint. That cultural weight is worth something, and it’s still listed on every major exchange with real, if thinner, daily volume behind it. But keep the gap in mind: The team has talked about DeFi integrations and GameFi expansion, but none of it has shipped yet, so you’re paying for name recognition and TON-ecosystem optionality more than any delivered product.

Here, the upside case leans entirely on TON growth, Telegram distribution, and the chance of another mini-app-driven speculative wave. The downside is that tap-to-earn hype has faded, token utility beyond the game itself is still unproven, and NOT trades at a small fraction of its 2024 highs with no clear catalyst on the calendar to change that.

Forecast for 2026: NOT’s base-case range is around $0.00030–$0.00045. A push toward $0.00060+ would likely need an actual shipped utility milestone, renewed Telegram mini-app momentum, and a real pickup in daily volume, not just announcements. If tap-to-earn interest keeps fading or traders rotate into newer TON tokens, NOT could stay range-bound near $0.00025–$0.00033.

For a detailed analysis, check out our NOT Price Prediction.

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6. Alchemy Pay (ACH)

ACHUSD rate by TradingView

Alchemy Pay (ACH) is a crypto payments and fiat-ramp project focused on connecting traditional money with digital assets. Its core products include fiat-to-crypto on-ramps, crypto-to-fiat off-ramps, payment acceptance, and broader merchant infrastructure, giving ACH a more concrete payments story than most sub-penny tokens can point to.

Why We Chose It

ACH stands out in the payment sector because its catalyst mix is unusually specific, and one of those catalysts has just landed. Alchemy Pay launched the Alchemy Chain mainnet on May 7, 2026, positioning it as a compliant, stablecoin-focused settlement layer aligned with the EU’s MiCA framework and Hong Kong’s HKMA rules, with ACH as the network’s native gas token. CoinMarketCap shows ACH trading around $0.0045–$0.0050, with a market cap near $44M–$48M and 10B ACH circulating. CoinGecko and a handful of other trackers show a lower circulating figure closer to 4.9B–8.5B ACH against a 15.35B max supply, so the circulating-supply discrepancy between trackers is a serious flag to keep in mind.

The reason to watch ACH is that Alchemy Pay has kept building toward regulated crypto-payment infrastructure. The company now holds Money Transmitter Licenses in 18 US states as of June 2026, and it’s layered the newly live Alchemy Chain mainnet on top of that regulatory groundwork. The upside case is licensing progress, fiat on/off-ramp demand, real Alchemy Chain adoption now that it’s running, and reasonable exchange liquidity. The risks are the unresolved supply discrepancy across trackers, competition from larger payment providers and stablecoins, and the open question of whether payment volume ever converts into durable ACH demand.

Forecast for 2026: ACH’s base-case range is around $0.0040–$0.0060. A move toward $0.0085+ would likely require visible Alchemy Chain transaction growth, more payment volume flowing through the network, and continued licensing or institutional-partner momentum. If the supply discrepancy spooks buyers or altcoin liquidity stays weak, ACH could retrace toward $0.0032–$0.0042.

For a detailed analysis, check out our ACH Price Prediction.

7. Siacoin (SC)

SCUSDT rate by TradingView

Siacoin (SC) is the native token of the Sia decentralized storage network, where users rent cloud storage from independent hosts instead of relying on centralized providers. The model is practical. Renters pay in SC, hosts earn SC for providing storage, and files get distributed across the network with a design focused on user control and privacy.

Why We Chose It

SC makes the shortlist because decentralized storage is one of the cleaner real-world crypto use cases, and Siacoin has been operating in that niche for years. It trades around $0.0006–$0.0009, with market cap estimates in the $33M–$40M range, circulating supply figures running roughly 53B–56B SC depending on the tracker, and 24-hour volume around $3M–$5.5M. Siacoin has no fixed maximum supply. It’s inflationary by design, which is worth keeping in mind before you buy.

SC isn’t purely a narrative token. It’s tied to a live storage marketplace where users rent capacity and hosts get paid in Siacoin. The upside case leans on the DePIN and decentralized-storage angle, Sia’s long operating history, and the fact that storage demand is a real-world market that exists outside crypto entirely. The downside is inflationary supply, moderate liquidity, limited mainstream awareness, and tough competition from both decentralized storage networks and centralized cloud providers.

Forecast for 2026: SC’s base-case range is around $0.00050–$0.00080 by year-end. A push toward $0.0011+ would likely need stronger DePIN momentum, higher storage usage, and sustained exchange volume. If altcoin liquidity stays weak or Sia fails to attract broader user adoption, SC could stay compressed near $0.00040–$0.00055.

For a detailed analysis, check out our SC Price Prediction.

8. WAX (WAXP)

WAXPUSDT rate by TradingView

WAX (WAXP) is a blockchain built for digital collectibles, NFTs, gaming assets, and virtual-item trading. Its native token, WAXP, is used for network fees, staking, and ecosystem activity, which makes it more of a gaming and NFT infrastructure token than a general-purpose Layer 1. WAX still has a recognizable niche, especially among NFT marketplaces, blockchain games, and collectible-focused users.

Why We Chose It

WAXP earns its place because of its defined sector focus on gaming, NFTs, and digital collectibles, though it carries the thinnest liquidity profile on this list, so treat it as the higher-risk entry. It trades around $0.0039–$0.0040, with a market cap near $18M–$19M, roughly 4.6B WAXP circulating, and 24-hour volume that runs roughly $500K–$1.2M on most days. Size any position accordingly, since a book that thin can mean real slippage on the way in or out.

The upside case: WAX has a clear identity in Web3 gaming and collectibles, two sectors that historically recover fast when retail risk appetite picks up, and WAXP is trading far below prior cycle highs, which makes it a speculative recovery play if NFT and gaming narratives improve. The downside: NFT demand remains much weaker than in the last cycle, volume is structurally thin and getting thinner, and gaming and NFT chains face competition from Solana, Immutable, Polygon, Ronin, and newer app-specific ecosystems.

Forecast for 2026: WAXP’s base-case range is around $0.0032–$0.0048. A move toward $0.0065+ would need a real NFT-market recovery, renewed blockchain-gaming speculation, and sustained volume well above the current thin baseline. If digital-collectible demand stays soft or what liquidity remains shifts to newer gaming chains, WAXP could stay compressed near $0.0025–$0.0035.

For a detailed analysis, check out our WAXP Price Prediction.

9. Celer Network (CELR)

CELRUSDT rate by TradingView

Celer Network (CELR) is an interoperability and scaling project focused on cross-chain transfers, inter-chain messaging, and multi-chain application infrastructure. Its best-known product is cBridge, a decentralized, non-custodial bridge supporting token transfers across 40+ blockchains and Layer 2 rollups, while Celer’s Inter-chain Messaging framework lets developers build applications that communicate across chains.

Why We Chose It

CELR fits the shortlist because interoperability remains a genuine demand area in crypto, even when broader altcoin sentiment is weak and CELR’s own liquidity has thinned out. CoinMarketCap shows CELR around $0.0017–$0.0019, with a market cap near $14M–$19M, roughly 7.6B–7.8B CELR circulating against a 10B max supply, and 24-hour volume typically around $1M–$3M. Different trackers report slightly different circulating-supply figures, so treat the exact valuation as approximate.

The appeal is that Celer is tied to active cross-chain infrastructure rather than only a speculative story. The upside case includes cBridge usage, inter-chain messaging, CELR staking through the State Guardian Network, and the ongoing need to move liquidity across chains. The risks are bridge-security exposure, competition from LayerZero, Wormhole, Axelar, Chainlink CCIP, and native exchange bridges, plus thinner liquidity than the category average and the fact that cross-chain volume doesn’t always translate into durable token demand.

Forecast for 2026: CELR’s base-case range is around $0.0014–$0.0022. A move toward $0.0030+ would likely require stronger cBridge volume, more inter-chain messaging integrations, and clearer demand for CELR staking. If bridge demand weakens further, security concerns escalate, or liquidity keeps shifting to larger interoperability protocols, CELR could stay compressed near $0.0011–$0.0016.

10. Dogs (DOGS)

DOGSUSDT rate by TradingView

Dogs (DOGS) is a community-driven memecoin built on The Open Network (TON) and designed around Telegram-native culture. Unlike infrastructure or DeFi tokens, DOGS is primarily a social and community asset, inspired by Telegram founder Pavel Durov’s “Spotty” dog character and positioned as one of the more recognized meme tokens inside the TON ecosystem.

Why We Chose It

DOGS is included as the high-risk meme and community pick because it still gets unusually active trading for its size, even though volume has cooled from the peaks of previous TON-wide rallies. CoinMarketCap and CoinGecko both show DOGS around $0.000037, with a market cap near $19M–$20.5M, roughly 516.75B–520B DOGS circulating against a 550B maximum supply, and 24-hour volume typically around $3M–$5.5M, though it can still spike hard during TON-wide rallies.

The attraction is straightforward: DOGS rides the Telegram and TON meme-token narrative, where attention can move fast and liquidity can spike hard when it does. The upside case rests on its large circulating community, TON ecosystem visibility, strong meme recognition, and the chance of another attention-driven burst. The risks are equally blunt: no deep utility, extreme volatility, full dependence on retail attention, and the ever-present danger that DOGS behaves like a short-term attention trade rather than a durable asset.

Forecast for 2026: DOGS’s base-case range is around $0.000025–$0.000050 by year-end. A push toward $0.00007+ would likely require renewed Telegram mini-app momentum, stronger TON ecosystem liquidity, and a real pickup in sustained trading volume. If memecoin appetite fades or traders rotate into newer TON tokens, DOGS could retrace toward $0.000018–$0.000028.

For a detailed analysis, check out our DOGS Price Prediction.

Key Factors to Consider Before Buying Penny Cryptos

Before putting money into any penny crypto, do your own research. Don’t rely on a coin’s popularity alone, and don’t commit to a project just because someone you trust recommends it. Not all coins survive—that’s simply how this market works. But approaching a purchase with a clear head and some basic due diligence can make a real difference.

1. Don’t Just Look at the Price

Cheap doesn’t mean good value. Even the strongest penny crypto is cheap for a reason—it might lack real use cases, have poor liquidity, or be driven entirely by hype. Penny cryptos are a legitimate opportunity, but they don’t exclude the possibility of pump-and-dump schemes or rug pulls. Be cautious.

2. Check Market Liquidity and Exchange Listings

Liquidity is how easily you can buy or sell at a fair price. Low liquidity leads to sharp price swings and makes it hard to exit when you want to.

• Look for coins listed on reputable exchanges like Binance or Bybit, which tend to have higher liquidity and better trading conditions.
• Check trading volume—higher, consistent volume usually signals more active participation and smoother execution.

3. Study the Track Record

Look at price history and volume over time:

• Is the coin showing steady growth, or just random spikes driven by hype?
• Has trading volume been rising (a sign of growing interest) or falling (a potential red flag)?
• Compare the current price with past highs to judge whether it looks undervalued or in a long-term decline.

Past performance is not a guarantee of future results, but it helps spot warning signs—particularly for coins that have been around for several years.

4. Review Community Sentiment and the Project Roadmap

A strong, engaged community often supports a coin’s resilience. Check Reddit, X (Twitter), and Telegram for investor sentiment.

• Positive buzz can move prices short-term, but watch for unrealistic hype.
• Read the project roadmap—does it have clear goals, concrete milestones, and regular updates?
• Avoid projects that promise a lot and deliver little.

When evaluating penny cryptos, focus on liquidity, exchange quality, performance history, community activity, and a credible roadmap. Looking beyond the price tag gives you a better shot at finding something with genuine upside.

Why Are Penny Cryptos Popular?

Penny cryptocurrencies are popular because they lower the barrier to entry, making crypto trading accessible to investors with limited capital. The potential for high returns attracts both beginners and experienced traders.

When listed on major exchanges, these coins benefit from decent liquidity and are straightforward to buy and sell. While some lack real utility, others are building useful applications that could drive long-term growth. Market sentiment plays a large role too—community support, trending news, and social momentum can push low-cost coins into the spotlight quickly. The best penny cryptos can turn that attention into something more lasting.

Final Thoughts

Penny cryptocurrencies can offer real opportunities for early investors, especially when backed by solid projects, genuine utility, and active communities. But their low price comes with higher risk and sharper volatility. Research the project’s goals, team, roadmap, and liquidity before committing. Avoid chasing hype, focus on coins with sound fundamentals, and keep positions sized appropriately.

Stay informed, diversify, and manage risk carefully—that’s how you navigate this end of the market with your head on straight.

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Disclaimer: Please note that the contents of this article are not financial or investing advice. The information provided in this article is the author’s opinion only and should not be considered as offering trading or investing recommendations. We do not make any warranties about the completeness, reliability and accuracy of this information. The cryptocurrency market suffers from high volatility and occasional arbitrary movements. Any investor, trader, or regular crypto users should research multiple viewpoints and be familiar with all local regulations before committing to an investment.

The post Top Penny Cryptocurrencies to Watch in July 2026 appeared first on Cryptocurrency News & Trading Tips – Crypto Blog by Changelly.

* This article was originally published here

Top 5 Web3 Marketing Agencies to Know in 2026: KOLs, PR, PPC, and Community Growth

The competition for the attention of 741 million crypto holders is fierce, with more than 17,000 Web3 companies trying to get maximum share.

By 2031, it is predicted that crypto transactions will reach $20 trillion. The competition to connect to wallets, build community, and attract users has been as fierce as ever.

Most founders realize the hard way that creating a great protocol is not sufficient. You need individuals who can get it out there, through the right people, channels, and messages that will convert.

This is where crypto performance-driven marketing agencies come in. The distinction between a good one and a bad one, however, can determine whether a sold-out TGE or a Discord with 50,000 bot followers is achieved.

This guide filters out all the noise. We examined agencies based on their services, track record, client outcomes, and crypto-native experience and narrowed it down to the best Web3 marketing agencies to watch now.

What Makes a Great Crypto Marketing Agency?

It's important to realize that in order to be a legitimate, strong crypto marketing agency, they have to distinguish themselves from a random digital marketing agency that in 2024 added “Web3” on its homepage.

You might be amazed at how many agencies are proposing crypto KOL marketing when they really don't know the difference between a liquidity pool and a staking contract.

The top agencies speak Web3 tokenomics, DeFi mechanics, governance, presales, TGEs, airdrops, and cultural Web3 communities. If you're asked to describe what a KOL round is at the discovery call, you're on the wrong agency.

Their services are inter-dependent and do not exist in isolation. The best Web3 influencer marketing agencies operate with two engines: a KOL and creator engine for reach and community traction and a content engine that operates in-house for SEO, editorial, and brand authority.

It can be difficult to find an agency that can truly offer both. Those that do tend to generate campaigns that leverage all channels to support each other, as opposed to disjointed campaigns.

Services include KOL and influencer marketing to establish social proof and conversion; crypto PR and earned media coverage in the top-tier publications; community management on Discord and Telegram; crypto SEO and AI search optimization; crypto PPC campaigns that abide by Google, Meta, TikTok, and X policies; token launch and GTM strategy from pre-TGE narrative to post-launch retention; and fundraising support such as KOL allocation rounds, where influencers invest alongside promoting.

If the agency can tell you 10 million impressions but not the time or rate of community retention after 90 days, it's not giving you the whole story.

In all the digital channels of crypto, social media marketing has the highest ROI at 38.5%. Influencer campaigns have an ROI increment of 4 times to 6 times what can be achieved with paid media.

Compliance is taken seriously. MiCA is underway in the EU, and the regulations are getting stricter in the UK. And agencies that fail to include compliance from the outset are a liability. Compliance is no longer an option. It's a differentiation in marketing.

Our Top Crypto Marketing Agencies

1. KOLWEB3

KOLWEB3 is a performance-based crypto KOL marketing agency that specializes in generating users, token holders, and deposits, not impressions or reach.

The agency has handled a budget of more than $3.1M on campaigns and created more than $1B in TVL for clients. They're up-front about this: "We don't sell impressions; we're about measurable business outcomes.

It has an 8,000-plus curated influencer network on platforms such as YouTube, X, Telegram, and TikTok with end-to-end workflows for KOL campaigns, which involve creating KOL lists, reaching out to them, negotiating content terms, arranging content coordination, and tracking content performance. All KOLs are chosen based on performance and not on follower numbers.

KOLWEB3 also offers crypto PPC services for Web3 and crypto projects, targeting qualified traffic and conversions, beyond crypto KOL marketing. With PPC in tandem with KOL activities, it becomes a lot easier to track performance across all the channels they use, not just influencer marketing.

One of the highlights is the rollover feature of zero. The entire budget is utilized during the campaign, and there are no leftover budgets or funds at the end of the campaign, meaning that every dollar a client spends is utilized to its fullest potential.

Multi-GEO campaign execution includes local KOLs, local languages, and local payment methods in Brazil, Mexico, Colombia, the Philippines, Nigeria, India, and Southeast Asia. A real-life example of the outcomes: LayerAI's community expanded to over 55,000.

KOLWEB3 is not just a vendor-client relationship; they refer to it as a growth partner relationship. The agency operates on a distribution-first basis and will enter into selective partnerships instead of ones based on volume, where they can make an impactful difference.

Core Services: KOL and influencer marketing, crypto PPC (Meta, Google, TikTok Ads), PR and media placements, community management, multi-GEO campaign execution, IDO marketing campaigns, DeFi marketing, RWA marketing, iGaming marketing, and exchange and trading platform marketing.

Ideal for: brands who want to bring crypto KOL marketing directly to measurable results; iGaming and fintech brands who are looking for multi-GEO marketing; and IDO or new token launches that are looking for a complete KOL, community, and paid media stack.

2. Coinbound

Since 2018, Coinbound has been a Web3-native marketing agency with a mission of being crypto-exclusive, serving 900+ crypto brands, including many top 100 market cap projects.

The quality of its influencers' network and the variety of what they can accomplish from a single influencer are what make Coinbound special. The agency owns the most extensive list of crypto and Web3 influencers for launch campaigns, awareness, and conversion on X, YouTube, TikTok, Instagram, and Twitch.

All of that reach is complemented by a solid earned media effort that has landed stories in CoinTelegraph, Decrypt, Forbes, and TechCrunch.

Coinbound also manages PPC and paid advertising campaigns on Google, Meta, X, and crypto-friendly platforms, always with the goal of acquiring users, deposits, and registrations.

If your project requires a senior-level thinker without committing to someone who is on the payroll full time, Coinbound's Fractional CMO will give you the expertise of a Web3 marketing professional to lead strategy and execution.

Core Services: Crypto influencer marketing, PR and earned media, PPC and paid advertising, community management, social media marketing, tokenomics consulting, fractional CMO, Web3 SEO, exchange listings support, and event management.

Ideal for protocols or tokens in their early phases looking for a complete GTM stack, mature tokens seeking higher-level guidance, and brands on the hunt for the biggest established crypto influencer community.

3. Lunar Strategy

Lunar Strategy has been active since 2019, making them arguably seasoned veterans in the crypto market. Located in Lisbon, Portugal, the agency boasts what is arguably the best European presence of any Web3 marketing firm, having served clients such as Cardano, ICP, Supra, OKX, and Polkadot.

The reason Lunar stands out is its ecosystem on top of its services. In addition to the regular agency job, they have developed Lunar3Capital for KOL fundraising, Creator Wire for on-demand creator campaigns, and Lunar Radar for validator services.

Their approach to tokenomics and marketing strategy is integrated, as is the agency's Yap Strategy, which brings 600+ creators together to create traction and awareness.

Their portfolio comprises the support of 300+ projects worldwide and the generation of more than 17m Euros of client funding rounds.

Lunar also organizes the Crypto AI Summer conference, which is held in the city of Lisbon, adding more credibility to the ecosystem as a service provider and not only that.

Core Services: Web3 marketing agency services, including GTM strategy, social media marketing, community management, crypto SEO, PR, Web3 influencer marketing, KOL fundraising via Lunar3Capital, and ecosystem accelerators for DeFi and TGE projects.

4. ICODA

ICODA has been active since 2017 and has been serving 650+ clients in various sectors of DeFi, GameFi, iGaming, exchanges, wallets, and token sales.

The agency's headquarters are located in Wroclaw, Poland, where they have combined 17+ years of expertise. They are considered one of the top digital strategy companies and top-rated Trustpilot agencies.

A standout feature of ICODA for 2026 is its AI-powered search optimization feature. ICODA is actively working on optimization to ensure that client content appears in the results of AI tools such as ChatGPT, Perplexity, and Gemini, as most agencies do with Google optimization. T

hey have helped their clients achieve an average 1,400% traffic growth and 5 times ROI in three months using their AI SEO approach.

Core Services: SEO and AI search optimization, crypto influencer vetting and marketing, crypto PR, community management, DeFi marketing, iGaming marketing, reputation management, blockchain development, and market-making services.

Ideal use cases include established crypto projects looking for reputation management, AI search visibility, and data-driven multi-channel marketing. Projects must be $10,000 or more.

5. Omni Agency

Omni Agency is a Toronto-based Web3 and crypto marketing agency founded by individuals with over 20 years of combined venture-backed startup experience. The agency has a robust portfolio of iGaming and Web3 gaming marketing campaigns and expertise in token launches and go-to-market strategies.

Strategy-First Growth: Addresses wasted ad spend with a go-to-market boot camp that provides a "North Star" playbook and goals for the next 6 months or longer prior to budget allocation.

Proven Financial Success: Has raised $60M+ in tokens through token launches and scaling projects and achieved $30M+ token market caps.

Massive Creator Leverage: Access to a curated list of 400+ creators who have been verified and have over 10k activations and 7 figures in managed campaign spend.

Advanced Crypto PPC: Optimizes ROI with compliant high-performing paid campaigns that integrate on-chain targeting and a dedicated crypto DSP network.

Core Services: GTM strategy, crypto influencer marketing, crypto SEO and AI SEO, crypto PPC, social media marketing, community management, token launch execution, iGaming marketing, Web3 gaming marketing, brand foundation, and KOL fundraising coordination.

What Mistakes Should You Avoid When Hiring a Crypto Marketing Agency?

Projects spend $50k to $200k with agencies that work with cryptos as a general marketing vertical. What inevitably happens is that Discord servers die, followers are artificially inflated by bot farms, and communities vanish after a TGE concludes.

Getting the cheapest price is the way in which a lot of early-stage teams get taken. If you pick the most affordable quote, you nearly always have cheap outcomes. When time and money are constrained, focus on the most important aspects of the painting. Use one good agency to handle two channels versus a second-rate agency to handle all.

The cost of ignoring vetting of crypto influencers is high. Fraud costs at least 15% of all spending on influencer marketing, across all industries. Those numbers are even worse in Web3.

The first step in KOL vetting. If an agency doesn't have proof of how the influencers they use are vetted beyond the count of followers, then their campaign isn't being run for results.

Vanity Metrics = Wasted Budgets. The number of followers and impressions is pretty to look at in a deck but close to nothing without on-chain translation. Inquire about TVL moves, wallets connected, and community retention rates after 90 days from agencies.

A campaign that doesn't take geographic and audience fit into account will fail before it begins. Ensure that you are targeting your agency to the right geography where your target users live.

Conclusion

Choosing the best Web3 marketing agency in 2026 is simply a matter of aligning their expertise with your priorities. If one wants to launch a token with institutional-grade KOL access, then it is better to evaluate the names Coinbound and KOLWEB3 for full-service token launches. Lunar Strategy has the most ecosystem-level marketing experience for European DeFi and RWA. 

ICODA combines features that few search or reputation management companies can ever match for AI search visibility and reputation management. When it comes to bespoke token launch strategies, backed by iGaming knowledge, Omni Agency provides the strategy-first thinking that goes beyond a one-size-fits-all approach. 

The right agency is more of a growth partner and less of a vendor. Before signing, do the research necessary to make sure the relationship is worth it to you.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

The Vietnamese Dong and Vietnam’s Crypto Market: Why VND is Emerging as a Key Channel for USDT and Bitcoin Exchange

When the Vietnamese Dong is mentioned in tandem with crypto exchanges, it usually refers to the purchase of USDT and Bitcoin with VND, the conversion of cryptocurrency back into fiat currency, and settlement operations within Vietnam.

Vietnam has firmly established itself as one of the world's most active cryptocurrency markets. In 2025, the country ranked fourth globally in the Chainalysis adoption index, with crypto transaction volumes in Vietnam estimated at between $220–230 billion for the period from July 2024 to June 2025. The estimated number of crypto asset holders in Vietnam is roughly 17 million individuals.

For the exchange market, this translates into sustained demand for specific operations involving transactions between digital assets and the Vietnamese Dong. People are looking for safe services that can help them convert USDT to VND or vice versa, exchange the chief cryptocurrency Bitcoin to VND or acquire it with local currency, receive cross-border remittances, accept client payments, and transfer a portion of funds into crypto assets.

In these scenarios, a clear exchange pathway and transparent transaction terms are essential. BestChange helps users navigate available options more efficiently.

For those seeking to convert VND to TRX or withdraw funds into Dong, BestChange offers direct access to compare rates from multiple vetted exchange services, allowing users to evaluate the terms side by side.

Important note: it is advisable to check the network, applicable limits, available reserves, and the format of the bank payout.

Why Vietnam has become a prominent crypto market

In Vietnam, cryptocurrency is utilized for investment, remittances, payments, and as a store of value. The country remains a global leader in retail trading volumes, centralized exchange services, institutional segment activity, and DeFi.

The demand is driven by a range of practical use cases. A portion of the user base enters the crypto space through local fiat currency, e.g., exchange VND to USDT, another segment receives payments in digital assets, while others employ cryptocurrency for international transfers and commercial settlements.

Cross-border remittances also play a major role. Vietnam receives substantial inflows of capital, with Ho Chi Minh City alone having received over $10 billion in 2025. At the same time, digital payments have become an integral part of daily life: cashless transactions, mobile transfers, and QR code payments are growing rapidly, and the digital economy now accounts for a notable share of GDP. Against this backdrop, conversions of BTC to VND and within other exchange pairs are becoming embedded in trade, settlement, and remittance workflows.

This infrastructure is further complemented by scenarios involving bank cards and cash, such as VND to XRP and other popular options. 

Which exchange pairs are driving the demand

Primary use cases for crypto transactions involving the Vietnamese Dong include:

• entering cryptocurrency via local fiat currency;

• converting crypto back into VND;

• holding a portion of funds in USDT;

• traveling and making payments within Vietnam.

Demand for exchange pairs with VND  is driven by several clearly defined local needs. The first scenario is entering the crypto market through local currency. In this case, funds are held in a Vietnamese bank account, and the objective is to convert dong to USDT TRC 20, or Bitcoin, or any other cryptocurrency without unnecessary intermediary steps. Here, the exchange rate and transparent transaction terms are of paramount importance. Finding a suitable exchange is easy with BestChange: users can directly access exchange offers, compare available options, and select the most appropriate one.

The second scenario is the reverse withdrawal. Following trading activity, investment returns, or receipt of a crypto payment, the user needs to convert funds back into Dong and receive them via bank transfer. Key factors here include the exchange rate, minimum transaction amount, available reserves, order processing speed, and clear payout policies. This, too, typically involves specific trading pairs, like USDCoin ERC20 USDC to VND bank transfer.

For this purpose, BestChange allows users to see all currently available exchange offers on a single page as a convenient table. If settlement via Ethereum is required, a separate page with ETH to VND exchange offers is also available. 

The third scenario is holding a portion of funds in a dollar-denominated equivalent. For a segment of the user base, USDT remains a straightforward vehicle for converting a portion of funds from VND into a digital dollar asset without the need for a lengthy chain of intermediate transactions. Here, the ability to quickly access VND USDT exchange offers and review available options is crucial, and Bestchange can provide just that.

How tourism reinforces demand for VND 

Traveling is one of the factors sustaining demand for exchanges between VND and cryptocurrency. In 2025, Vietnam welcomed nearly 21.2 million international visitors. For the year, tourism service revenues reached 93.9 trillion Dong, while the accommodation and food service sector generated 843.1 trillion Dong. This underscores that travel to Vietnam represents a massive and economically significant flow, around which a steady demand for payment and exchange channels has formed.

In practical terms, such channels are needed before travel, during the stay in the country, and upon return. A portion of users leverage cryptocurrency for cross-border fund transfers, subsequently converting them into local currency for specific purposes: trip expenses, accommodation, daily expenditures, or converting remaining funds back into digital assets. Within this framework, VND to BTC and other crypto exchanges are in high demand. In certain cases, an additional channel for payout to a bank card or cash may also be required.

Consequently, tourism flows sustain a steady practical demand for VND exchanges. For the exchange market, this constitutes a distinct category of transactions where available reserves, transparent limits, network specifications, and the format of the Dong payout are all critical factors. On BestChange, the primary exchange pairs for such needs—including the USDT VND rate—are already available and collected on the same page, allowing users to quickly access the required route and compare offers based on essential terms.

Why USDT remains the key asset for exchanges in Vietnam

Pegged to the US dollar, widely listed on exchanges, and supported by numerous wallets and exchange services, USDT is commonly employed as a base asset for purchasing, selling, and transferring funds. It is also well-suited for scenarios where users need to quickly convert a portion of funds from VND into a dollar equivalent or, conversely, convert an incoming crypto payment into Dong. This reduces the number of intermediary operations and streamlines the exchange route.

Two networks are in the highest demand: TRC20 and ERC20. USDT TRC20 is typically chosen where transfer speed and low fees are priorities. USDT ERC20 for VND exchanges is used when compatibility with the Ethereum infrastructure is required. Prior to initiating an exchange, it is essential to verify which network your wallet supports and which network the exchange service employs for payout.

How BestChange facilitates working with VND, USDT, and Bitcoin

 

BestChange features all the primary VND exchange pairs, including Bitcoin to VND. This is sufficient to cover the core use cases for purchasing and withdrawing funds.

With a specific currency pair in mind, users can select it on the sidebar and immediately navigate directly to the relevant page with available offers. Before they choose a service, it is recommended to check certain details:

• exchange rate;

• reserves;

• limits;

• operating hours;

• user reviews;

• additional exchange terms.

On BestChange, all of this info is easily available on the offer page or an exchange service’s profile page. If a third-party fee is charged by the bank or payment system, it is indicated separately, while the exchange service's own commission is already incorporated into the displayed rate.

BestChange hosts over 2.6 million verified user reviews, and exchange services undergo vetting prior to being included in the monitoring platform and continue to operate in accordance with platform rules after listing. This facilitates more confident decision-making when both the exchange rate and the reputation of the service are critical factors.

Why the VND market matters for the bigger exchange market

The Vietnamese Dong holds significance for the exchange market because Vietnam is witnessing a growing convergence between bank transfers, digital payments, and crypto operations. As this infrastructure continues to develop, demand for exchanges between VND and cryptocurrencies becomes more systematic, and these directions are evolving into a separate operational segment in their own right.

For such a segment, a clear point of choice is essential—a platform where users can quickly access the desired pair and compare available offers across key exchange routes. BestChange addresses this need through its exchange rate monitoring service.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

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* This article was originally published here

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RTX Earnings: Can Defense Demand Sustain Higher Guidance?

RTX is about to walk into an earnings day that actually matters. The company will drop Q2 2026 numbers on Thursday, July 23, before the market opens, with the call set for later that morning. That timing is already circled on a lot of desks (RTX press release / PR Newswire).

Missile headlines have been everywhere. Stingers. Sidewinders. Capacity expansions. Policy talk is heating up in Washington too. The question is simple and a little uncomfortable: does all that translate into the kind of visibility that lets RTX take guidance higher and keep it there?

One more twist. The Street is quietly leaning bullish into the print, which helps until it doesn’t. Expectations cut both ways.

Defense demand is running hot. Europe is rearming, the U.S. is pushing for replenishment, and allies want inventory now, not next year. RTX sits right in the middle of that with Raytheon for missiles and sensors, Pratt & Whitney for engines, and Collins for avionics and interiors. The setup going into Q2 feels like a tug-of-war between near-term order strength and the operational reality of actually building and shipping more hardware.

Guidance only moves sustainably when backlog turns into revenue at healthy margins and cash shows up. Orders are table stakes. Conversion is the game.

There’s also a policy layer. Fresh supplemental funding can compress decision cycles, unstick paperwork, and turn options into firm orders. That is the difference between a headline and a model change.

Fresh orders are piling up, and factories are sprinting

Missiles are the pointy end of the story

Two recent announcements did the talking for RTX. First, Raytheon landed a $1.1 billion U.S. Navy contract for AIM-9X Block II missiles and said it plans to lift capacity to roughly 2,500 missiles per year to meet U.S. and allied demand (Raytheon (RTX) media release / PR Newswire).

Then, another shot across the bow: Raytheon and Diehl Defence are working to double global Stinger production capacity, explicitly to support NATO and European procurement needs (Raytheon (RTX) media release / PR Newswire). These are not paper wins. They imply tooling, labor, and supplier commitments that should show up in shipments and cash over coming quarters.

Policy tailwinds matter to timing

On July 15, House Republicans rolled out a $95 billion budget-resolution outline that included substantial defense and supplemental funding tied to the Iran war, a signal that replenishment orders may accelerate once the sausage-making ends (Associated Press). It’s not law, but it narrows the cone of uncertainty around near-term funding.

Put that together and you get a reason the Street is inching estimates up ahead of the call. Jefferies reiterated a Buy on July 8, lifted its Q2 segment-adjusted EPS estimate to 1.74 versus consensus around 1.67, and bumped its 2026 adjusted EPS view to 7.10, above RTX’s 6.70 to 6.90 guide. It also penciled in roughly $8.6 billion of 2026 free cash flow, essentially saying defense demand can carry more of the load (Investing.com).

What higher guidance would actually require

It’s tempting to assume big orders equal higher guidance. Not so fast. RTX needs a chain of things to click, and some of them live outside the company’s control.

1. Backlog conversion. Missile programs need parts on time, qualified labor on shift, and suppliers that don’t blink. The company will likely highlight cycle-time reductions and yield improvements if they are confident.
2. Segment margins. Raytheon’s defense margins can drift with mix and learning-curve effects. Collins Aerospace usually enjoys steadier pricing leverage. Pratt & Whitney still has legacy inspection and MRO cost overhangs from prior engine issues. Watch if defense mix is diluting or lifting consolidated margins.
3. Book-to-bill sustainability. One quarter does not make a cycle. Look for commentary that suggests sustained demand through 2027, not just a 2026 pull-forward.
4. Cash conversion. Higher shipments should show up as working-capital release later in the year. If free cash flow guidance stays cautious, that’s your tell that conversion is lumpy.
5. Capacity ramps. Stinger and AIM-9X expansions are great, but they need people, fixtures, and suppliers. Lead times in energetics and seekers can still bite.
6. Program risk and export windows. Export approvals or funding pauses can push revenue right when the factory is ready to ship.

In other words, guidance moves when RTX shows control of this sequence, not just because demand is loud.

Street vs. RTX: where the numbers diverge

Here’s a quick look at how the external view stacks up against the company’s current posture. Keep in mind RTX has not preannounced and quarter-to-quarter noise is normal.

Metric Company/Consensus Jefferies View Notes Q2 2026 segment-adjusted EPS Consensus ~1.67 1.74 Jefferies sees upside into the print (Investing.com). FY 2026 adjusted EPS RTX guidance 6.70–6.90 7.10 Street camp argues defense strength supports a raise. FY 2026 Free Cash Flow Not disclosed by RTX in the releases cited ~$8.6B Implied by Jefferies, contingent on conversion and mix.

Jefferies also kept a $220 price target, which is one way of saying the market is comfortable paying up if guidance inches higher and cash tracks the talk (Investing.com). The corollary is obvious. If RTX holds guidance flat and punts cash to the back half, the air comes out of that view fast.

Civil aerospace is still the swing factor

Collins tends to be steady

Collins Aerospace rides global flight activity and aftermarket demand. That usually means predictable revenue and decent pricing power on spares and interiors. If flight hours remain stable, Collins can cushion any defense program mix shifts.

Pratt is the wild card

Pratt & Whitney has been managing inspection and maintenance programs tied to earlier engine issues. The details evolve, but the theme is the same: shop visits, parts, and customer support can pressure margins and pull mechanics away from new-build ramps. If RTX talks about faster turn times, improved parts availability, or fewer grounded aircraft, that would ease a big piece of the investor worry list.

The risk, of course, is that commercial programs drag just as defense ramps. That would eat into the operating leverage investors are penciling in for the back half.

What to listen for on July 23

We know the calendar. The release hits before the bell and the conference call follows the same morning (RTX press release / PR Newswire). Here’s a practical checklist for the call.

1. Missile capacity milestones. Concrete data points on Stinger and AIM-9X monthly output, supplier readiness, and hiring progress.
2. Defense segment margins. Are learning-curve and mix effects net positive in H2, or do they hold margins flat until 2027?
3. Order-to-revenue cycle time. How long from award to shipment on the new lots, especially for allies in Europe.
4. Cash cadence. Working capital mechanics by quarter, and whether FCF is back-half weighted. Any color on 2026 exit velocity vs 2027 setup.
5. Commercial updates. Collins aftermarket growth and Pratt shop-visit trends. Any sign that civil is helping, not hindering, defense-led upside.
6. Policy signals. How the $95B outline and other supplementals could change the near-term order book and production planning (Associated Press).
7. Capital allocation. Buybacks, dividends, and any M&A appetite, especially for supply chain bottleneck relief.
8. Risk disclosures. Export approvals, capacity constraints, and supplier health checks.

If RTX puts green checks next to half of that list, a guidance lift becomes a live option. If not, expect a hold-steady message with a promise of second-half delivery.

Risks & What Could Go Wrong

• Supply chain limits. Energetics, microelectronics, and castings remain tight in pockets. One missing component can idle a line.
• Labor availability. Hiring skilled technicians at pace is hard, and overtime only works for so long.
• Policy slippage. Budget negotiations can drift, export approvals can slow, and elections can freeze decision-making.
• Program hiccups. Testing delays or quality fixes can push revenue recognition to later quarters.
• Commercial drag. A heavier-than-expected Pratt MRO burden or softer aftermarket could offset defense upside.
• Pricing and mix. Early-lot learning curves and fixed-price elements can pressure margins even as volume rises.

Big demand without clean execution creates the worst outcome for guidance: higher costs now, revenue later.

For cross-asset readers who track macro and defense alongside digital assets, Crypto Daily keeps a close eye on how policy cycles and liquidity shifts show up across markets. You can find ongoing research and timely headlines at Crypto Daily.

Frequently Asked Questions

When is RTX reporting Q2 2026 earnings?

RTX will release Q2 2026 results on Thursday, July 23, 2026 before the market opens, followed by the earnings call that morning (RTX press release / PR Newswire).

What recent orders support a guidance raise case?

Raytheon booked a $1.1B U.S. Navy contract for AIM-9X Block II and plans to expand output to about 2,500 missiles per year. It’s also moving to double global Stinger capacity with European partners to meet allied demand (Raytheon (RTX) media release / PR Newswire; Raytheon (RTX) media release / PR Newswire).

How are analysts positioned into the print?

Jefferies reiterated a Buy on July 8, looking for Q2 segment-adjusted EPS of 1.74 vs consensus near 1.67, a 2026 adjusted EPS of 7.10 vs RTX’s 6.70–6.90, and around $8.6B of 2026 free cash flow (Investing.com).

What policy developments could influence RTX’s outlook?

A House Republican $95B budget-resolution outline with significant defense and supplemental funding could speed replenishment orders if enacted, supporting contractors like RTX (Associated Press).

Which RTX segments are most sensitive to guidance changes?

Raytheon’s defense programs drive the immediate demand story. Collins Aerospace can provide steady aftermarket support, while Pratt & Whitney is the swing factor due to maintenance and inspection programs that can affect margins and cash timing.

What are the key risks to a guidance raise?

Supplier bottlenecks, labor constraints, export approval delays, program-level hiccups, and any renewed drag from commercial engines could keep management cautious.

Is this investment advice?

No. This is a discussion of public information and market context. RTX shares can be volatile around earnings. Do your own research and consider professional advice if needed.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

The EU's Plan To Kill DeFi

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