No KYC Betting Sites for FIFA World Cup 2026

Crypto sportsbooks have shifted how global events like the World Cup are bet on. The core change is structural: users no longer need bank accounts or identity checks to participate. Instead, access is wallet-based, transactions settle on-chain, and withdrawals are not tied to compliance queues.

Many platforms allow anonymous deposits but enforce verification at withdrawal. The list below focuses on platforms where anonymity is either built into the system or preserved under normal usage.

1. Dexsport — Fully Anonymous, On-Chain Verified Betting

Dexsport.io ranks first because anonymity is not a feature layered on top—it is the default system design.

Users can sign up via email, Telegram, or directly through DeFi wallets such as MetaMask or Trust Wallet. No identity verification is required at any stage, including withdrawals . This removes the most common failure point seen on other platforms.

The platform supports 38+ cryptocurrencies across 20 networks, enabling fast deposits and withdrawals without intermediaries . Transactions settle on-chain, typically within minutes.

A key differentiator is transparency. Every bet is recorded on-chain, and a public betting desk shows live wagers and outcomes. This allows users to verify results independently rather than relying on internal reporting .

For World Cup betting, market depth matters. Dexsport focuses on high-demand sports like football, offering 100+ betting options per match, including in-play markets and cash-out functionality.

Key points:

• No KYC for deposits or withdrawals

• 38+ cryptocurrencies, 20 networks

• On-chain bet tracking and public verification

• 100+ football markets per match

• 480% bonus up to $10,000 + cashback up to 15%

2. Cloudbet — Established Crypto Sportsbook with Conditional KYC

Cloudbet is one of the longest-running crypto sportsbooks, operating since 2013. It offers a stable infrastructure and deep market coverage across football, esports, and major global leagues .

Users can register with minimal friction and start betting immediately. However, KYC is not fully eliminated. Verification may be required at withdrawal or after certain activity thresholds, especially for higher-volume accounts .

The platform supports 30+ cryptocurrencies, with deposits processed instantly and withdrawals typically completed within minutes to a few hours. Market depth is strong, making it suitable for serious bettors during high-liquidity events like the World Cup.

Key points:

• No KYC at signup, but possible at withdrawal

• 30+ cryptocurrencies supported

• Fast automated withdrawals

• Strong market depth for football and esports

3. Mega Dice — No KYC Access with Expanding Sportsbook

Mega Dice combines a large casino library with a growing sportsbook offering. It supports a wide range of cryptocurrencies and allows instant access via email or wallet connection without mandatory KYC .

The platform is designed for speed and simplicity. Deposits are instant, and withdrawals are generally fast unless flagged. It is VPN-friendly and maintains a no-KYC approach for most users.

The trade-off is sportsbook depth. While coverage includes mainstream football and esports, markets are still expanding compared to more mature sportsbooks.

Key points:

• No KYC required for standard use

• 5,000–6,000+ games + sportsbook

• Wide crypto support

• Sports markets still developing

4. Betplay — Fast Lightning Payouts Without Identity Checks

Betplay focuses on speed, particularly through Bitcoin Lightning Network integration. This enables near-instant payouts, which is critical for live betting during fast-moving matches .

The platform does not require KYC under normal conditions. Users can deposit and withdraw using crypto without submitting documents, unless suspicious activity triggers checks.

It covers 40+ sports with a solid range of betting markets, including futures, props, and esports. The platform also integrates casino and poker, which may appeal to users looking for a single account setup.

Key points:

• No KYC unless flagged

• Lightning Network support for instant payouts

• 40+ sports with solid market range

• Integrated sportsbook, casino, and poker

5. Lucky Block — No KYC Entry with High Limits

Lucky Block offers a hybrid sportsbook and casino with a strong emphasis on crypto payments and high betting limits. Users can register via email or WalletConnect and start betting without KYC .

Withdrawals are generally fast, often processed within minutes. The platform supports a wide range of sports (35–50+) and includes live betting and esports coverage.

There are trade-offs. Some users report account issues during withdrawals, and responsible gambling tools are limited. Still, for users focused on anonymity and large bet sizes, it remains a viable option.

Key points:

• No KYC required to play

• High limits and fast crypto payouts

• 35–50+ sports including esports

• Occasional withdrawal complaints

Final take

No-KYC betting is not binary. Most platforms still introduce verification at some point in the lifecycle. Dexsport stands apart because it removes that dependency entirely and replaces it with on-chain verification.

For World Cup 2026 betting, uninterrupted access, fast settlement, and no exposure of personal data matter. Other platforms on this list offer partial anonymity, but Dexsport is the only one where it is enforced at the protocol level rather than applied conditionally.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

Eightco Holdings (NASDAQ: ORBS) Reports $336M Treasury: OpenAI, WLD, ETH and Cash Holdings

Eightco treasury composition as of April 20, 2026: $90M OpenAI equity, $25M Beast Industries

equity, 11,068 ETH, 283 million WLD holdings, and $118M cash and equivalents

World solves the 'double human' problem in a world proliferating with deep fakes and agentic

agents

World and Tools For Humanity (TFH) unveil new features at World Lift Off Event, expanding

'Proof of Human' to include Face Auth, Deep Face and Credentials and Concert Kit

World announces new implementations of these features with Zoom, Docusign, Tinder,

Browserbase, Exa, Okta, and Vercel

World also introduces AgentKit, a developer toolkit designed to provide cryptographic proof that

an AI agent is operated by a verified, unique human.

Eightco offers public market access to the most innovative private companies including OpenAI

and Beast Industries

EASTON, Pa., April 21, 2026 /PRNewswire/ -- Eightco Holdings Inc. (NASDAQ: ORBS) ("Eightco" or "the Company") today provided an update on its total holdings, highlighting its expanding position across digital assets and strategic investments in leading private technology companies.

As of April 20, 2026, at 5:00 p.m. ET, ORBS' holdings include a $90 million investment in OpenAI, a $25 million investment in Beast Industries, 283,452,700 Worldcoin (WLD) at $0.27 per WLD (per Coinbase), 11,068 Ethereum (ETH coins), and $118 million in total cash and stablecoins, for total holdings of approximately $336 million.

The World Lift Off event took place on April 17th and many products and new features were unveiled. Among the key new announcements:

• World ID protocol updates
• New partners: Zoom, Docusign, Tinder, Browserbase, Exa, Okta, and Vercel
• New features in addition to Proof of Human, Face Auth, Deep Face and Credentials and Concert Kit
• These bring proof of human to more platforms where people connect, work, and play
• Expanded use cases: From deepfake protection to bot‑resistant governance

The use case and need for World and Proof of Human is rising rapidly in 2026. "More than 50% of all things on the internet are now generated by AI," said Sam Altman, OpenAI Chief Executive Officer and Tools for Humanity co-founder, during the World Lift Off keynote on April 17, 2026.

"Preventing 'double human,' is arguably the most central issue faced by the digital economy today," said Thomas "Tom" Lee, Chairman of Bitmine, Head of Research at Fundstrat, and Board Member of Eightco. "By being able to verify the authenticity of our interactions, the world can positively leverage increasingly powerful technologies while maintaining trust."

"We can also avoid the most damaging risks from the rising capabilities of agent systems," continued Lee. "After all, one of the primary use cases of digital assets and blockchains was to prevent the problem of 'double spend' and now Proof of Human prevents 'double human.'"

Notably, World and TFH also unveiled AgentKit. This developer toolkit is designed to provide cryptographic proof that an AI agent is operated by a verified, unique human. In other words, as the agent economy grows, AgentKit provides a trust layer, by ensuring this agent has been designated by a verified and unique person.

Eightco is built around three mega-trends the company expects to shape the next decade of innovation, including: artificial intelligence, digital identity, and the creator economy, with direct positions in each through OpenAI (27% of ORBS balance sheet), Worldcoin (23%), and Beast Industries (7%).

Digital Identity — WLD Token

Eightco holds over 283 million WLD, approximately 9% of circulating supply, the largest publicly disclosed institutional position, and representing approximately 23% of the Eightco treasury.

Bots and automated traffic now account for roughly 58% of global web requests, officially tipping into the majority and climbing fast in 2026 as agents proliferate. With bots outnumbering humans online, proof-of-human is quickly becoming essential infrastructure.

Worldcoin is the native token of World, a global Proof of Human network built by Tools for Humanity (co-founded by Sam Altman and Alex Blania) and stewarded by the World Foundation. Its Orb device issues a privacy-preserving World ID that verifies a user is a unique human, not an AI agent.

Artificial Intelligence — OpenAI

Eightco holds $90 million of OpenAI equity, representing approximately 27% of the treasury assets, one of the highest disclosed OpenAI concentrations of any listed vehicle.

ChatGPT, OpenAI's consumer app, has officially claimed the #1 spot in consumer AI, overtaking TikTok, Instagram, and Facebook in monthly worldwide downloads in early 2026 (Sensor Tower), making it the fastest-scaling consumer app of the year.

Creator Economy — Beast Industries

Eightco holds $18 million of Beast Industries equity with an additional $7 million future commitment, or $25 million total, approximately 7% of the treasury assets.

Beast Industries became the first creator-led company to cross a $5.2 billion private valuation, with a 500M+ combined follower base across platforms. As AI commoditizes content creation, distribution and audience trust become scarce assets, Beast Industries commands one of the largest direct-to-consumer reach footprints in the world.

About Eightco Holdings Inc.

Eightco Holdings Inc. (NASDAQ: ORBS) is a publicly traded holding company executing a first-of-its-kind Worldcoin (WLD) treasury strategy, offering investors single-ticker exposure to three of the defining trends of this cycle: artificial intelligence through its pre-IPO equity stake in OpenAI, digital identity through its position as the largest public holder of WLD and the Proof-of-Human protocol, and the creator economy through its equity stake in MrBeast's Beast Industries. Backed by leading institutional investors including Bitmine Immersion (NYSE: BMNR), ARK Invest, and Payward/Kraken, Eightco is building the infrastructure layer for human verification in the agentic AI era.

For more information:

X: @iamhuman_orbs

Website: 8co.holdings

Frequently Asked Questions

What is ORBS stock?

Eightco Holdings Inc. (NASDAQ: ORBS) is a publicly traded holding company on Nasdaq. ORBS provides single-ticker exposure to three private-market positions: Worldcoin (WLD), the token of World (a project of Tools for Humanity); OpenAI; and Beast Industries.

Who owns the most Worldcoin (WLD)?

Eightco Holdings (NASDAQ: ORBS) holds over 283 million WLD, approximately 9% of circulating supply and the largest publicly disclosed institutional position.

What is Proof-of-Human? Proof of Human is cryptographic verification that a user is a unique, living person, not a bot or AI agent. It is foundational infrastructure for social networks, banking, and any system requiring "one person, one account" in the agentic AI era.

How does Eightco (ORBS) relate to Proof of Human? Eightco Holdings (NASDAQ: ORBS) is the largest publicly disclosed institutional holder of Worldcoin (WLD), the token powering World's Proof of Human network, with over 283 million WLD (~9% of circulating supply).

Who are investors in Eightco Holdings (ORBS)?

Eightco's investors include Bitmine Immersion Technologies (NYSE: BMNR), MOZAYYX, World Foundation, Wedbush, CoinFund, Discovery Capital Management, FalconX, Payward/Kraken, Pantera, and GSR.

Who is the CEO of Eightco Holdings?

Kevin O'Donnell is the CEO of Eightco Holdings (NASDAQ: ORBS). The Company's Board includes Tom Lee (Managing Partner and Head of Research at Fundstrat, and Chairman of Bitmine Immersion Technologies (NYSE: BMNR)) and, as an advisor to the Board, Brett Winton (Chief Futurist at ARK Invest).

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements in this press release other than statements of historical fact could be deemed forward looking, including, without limitation, statements regarding: expectations regarding the World Lift Off event; the Company's expectations that artificial intelligence, digital identity, and the creator economy will shape the next decade of innovation; beliefs that Proof-of-Human verification is becoming essential infrastructure for social networks, banking, and financial systems in the agentic AI era; the Company's treasury strategy and anticipated benefits of its positions in WLD, OpenAI, and Beast Industries; and statements regarding the Company's future capital commitments and investment plans. Words such as "plans," "expects," "will," "anticipates," "continue," "expand," "advance," "develop" "believes," "guidance," "target," "may," "remain," "project," "outlook," "intend," "estimate," "could," "should," and other words and terms of similar meaning and expression are intended to identify forward-looking statements, although not all forward-looking statements contain such terms. Forward-looking statements are based on management's current beliefs and assumptions that are subject to risks and uncertainties and are not guarantees of future performance. Actual results could differ materially from those contained in any forward-looking statement as a result of various factors, including, without limitation: the Company's inability to direct the management or operations of private businesses where the Company is not a controlling stockholder; risk of loss or markdown on the Company's strategic investments, including its positions in WLD, OpenAI equity, and Beast Industries equity; the Company's ability to maintain compliance with the Nasdaq's continued listing requirements; unexpected costs, charges or expenses that reduce the Company's capital resources or otherwise delay capital deployment; inability to raise adequate capital to fund or scale its business operations or strategic investments; volatility in digital asset prices, including WLD and ETH, which could materially affect the value of the Company's treasury holdings; regulatory changes, future legislation and rulemaking negatively impacting digital assets or artificial intelligence adoption; risks related to the development, adoption, and market acceptance of Proof-of-Human technology and the World network; uncertainty regarding the success of the World Lift Off event and its impact on WLD value or adoption; and shifting public and governmental positions on digital assets or artificial intelligence-related industries. Given these risks and uncertainties, you are cautioned not to place undue reliance on such forward-looking statements. For a discussion of other risks and uncertainties, and other important factors, any of which could cause Eightco's actual results to differ from those contained in the forward-looking statements herein, see Eightco's filings with the Securities and Exchange Commission (the "SEC"), including the risk factors and other disclosures in its Annual Report on Form 10-K filed with the SEC on April 15, 2026 and other publicly available SEC filings. All information in this press release is as of the date of the release, and Eightco undertakes no duty to update this information or to publicly announce the results of any revisions to any of such statements to reflect future events or developments, except as required by law.

Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.

* This article was originally published here

KuCoin Expands PROOF Campaign with New Trading Competitions and Up to $500,000 in Rewards

KuCoin announced an expansion of its PROOF trading campaign, introducing additional competitions and a new reward pool available from April 20. The update builds on the initial rollout of the PROOF framework and broadens participation opportunities across futures trading.

The expanded program includes a mix of individual and team-based competitions, alongside a futures lucky draw. Combined, these initiatives contribute to a total reward pool of up to $500,000. The campaign is structured to support different participation styles, with formats such as performance-based challenges, leaderboard rankings, and team battle modes.

Participants will be assessed using predefined criteria, with results tracked through standardized leaderboards and consistent evaluation methods. The structure is designed to ensure comparability across participants and provide a clear framework for performance measurement.

According to KuCoin, all competitions within the PROOF framework are conducted with an emphasis on transparency and fair participation. This includes defined rules, anti-cheating mechanisms, and clear processes for reward allocation. These elements aim to give users greater visibility into how outcomes are determined and how rewards are distributed.

The latest update is part of a broader effort to develop PROOF as a multi-phase campaign, with additional formats and competition types expected to be introduced over time.

Further details on participation and campaign structure are available on the KuCoin PROOF landing page.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

How to Select the Right Media Outlets for a Crypto PR Campaign (Without Wasting Budget on Vanity Placements)

A founder opens a PR report. 100 placements. Impressive on the surface. Underneath, most outlets are pay-to-publish networks with no readers and no editorial oversight. This is the norm, not the exception.

CoinDesk reported in February 2026 on independent research showing that more than 60% of crypto press releases come from projects with classic scam red flags. Only about 2% report meaningful news like venture funding or acquisitions.

The problem is not with bad agencies. It is the absence of a framework for crypto media outlet selection.

The Vanity Placement Trap: What Most PR Spend Actually Buys

A vanity placement is any outlet that appears in PR reports but produces no value. Four types dominate the list.

• Zero-traffic outlets with legacy domain authority. Many crypto sites on media lists show strong DA from old backlinks but minimal current readership. The authority exists on paper; the audience has moved on.

• Padded "100+ placement" packages. Paid placement wires bundle distribution across hundreds of low-relevance sites, including publications with no crypto readership.

• Securities.io reported in February 2026 that these packages are sold by volume because volume justifies the higher price. Google has long filtered duplicate content out of search results.

• Pay-to-publish networks with no editorial oversight. CoinDesk's February 2026 coverage documented how paid placements often appear alongside actual news without clear labels, allowing unverified claims to sit next to journalism.

• Sponsored-only outlets. Publications where every article carries "sponsored" or "press release" tags. AI systems, investors, and regulators all discount these placements.

When an agency guarantees "100+ placements," the maths almost always includes these categories. Placement count without quality filtering is the most common ROI failure in crypto PR.

The Six Criteria for Outlet Selection

A defensible framework evaluates outlets across six dimensions. This is the core question behind how to choose publications for crypto PR that actually return value: stop relying on one metric and start combining signals.

Platforms like Outset Media Index have formalised this kind of multi-criteria evaluation, analysing crypto media outlets across 37+ normalised metrics covering reach, engagement, syndication, and LLM visibility.

The six criteria below distil the core logic any founder can apply:

1. Organic traffic quality (not raw traffic)

Ask what the outlet's actual monthly organic search traffic looks like, not estimated totals.

Organic search visits indicate readers actively researching the topic. An outlet with 5,000 organic visits outperforms one with 50,000 total visits, mostly from paid sources.

2. Syndication depth

Ask how many republications of coverage in this outlet typically trigger across aggregators like CoinMarketCap, Binance Square, and Yahoo Finance. One placement that generates 20 tails produces more reach than ten placements that die on the original outlet.

3. Domain authority combined with referring domain growth

Ask what the outlet's DA is and whether the referring domain count is growing or flat. High DA with stagnant referring domains signals a decline. The ratio of visits per referring domain should exceed 5, or the backlink profile is fossilised.

4. Editorial independence. 

Ask whether the outlet has named crypto journalists with bylines, discloses editorial standards, and separates sponsored from editorial content. These trust signals matter to AI systems, investors, and regulators alike.

5. AI indexing and citation frequency. 

Ask whether ChatGPT, Perplexity, or Claude cite the outlet when answering category queries.

AI tools now account for a growing share of referral traffic to major crypto publications, and investors increasingly discover projects through AI-generated answers first. Outset Media Index tracks this dimension directly.

6. Audience fit for your vertical and geography. 

Ask whether the outlet's readership matches your target user, investor, or partner profile.A DeFi protocol placed in a memecoin-focused outlet reaches the wrong audience even if every other metric looks strong.

How to Apply the Framework: A Side-by-Side Example

Applied side by side, the six crypto PR outlet criteria expose which outlets belong on a shortlist and which do not.

The table below compares three hypothetical outlets, ordered from the strongest to the weakest candidate.

Criterion

Outlet A (tier-1 crypto)

Outlet C (niche tier-2)

Outlet B (high-DA zombie)

Organic traffic

2.5M/mo

400K/mo

85K/mo

Syndication depth

20-50 tails per article

5-15 tails

0-2 tails

DA/ref domain growth

90 DA, growing

72 DA, growing

85 DA, flat 3 years

Editorial independence

Named journalists, clear standards

Named journalists, visible policy

No named journalists, all "sponsored" labels

AI citation frequency

Frequently cited in ChatGPT/Perplexity

Occasionally cited in niche queries

Rarely cited

Audience fit (DeFi example)

Strong

Strong (DeFi-focused)

Weak (no DeFi readership)

Verdict

Prioritise

Include for audience depth

Skip despite DA

Outlet B looks strong on domain authority alone. Across five other dimensions, it fails. This is why single-metric media planning crypto produces vanity placements, and why any serious PR agency media analytics system has to combine signals rather than rely on one.

How Outset PR Approaches Outlet Selection

Outlet selection sits at the front of every campaign, not somewhere in the middle. Before any outreach happens, Outset PR defines the specific vertical, geography, and audience the campaign needs to reach with the client.

The shortlist comes from that definition rather than from a recycled media list. The discipline is documented in the agency's work on building media relationships in crypto PR.

Syndication is the second filter. A StealthEX campaign produced 92 syndications from 40 original placements because those 40 outlets were chosen for downstream republication capacity, not for their logos. 

The logic sits in Outset PR's research on syndication as a planning signal. This same logic often pushes tier-2 publications ahead of better-known tier-1 names. Tier-2 outlets frequently engage their audience more deeply than tier-1 publications with weak engagement, a pattern examined in why tier-2 crypto outlets outperform tier-1.

The Best outlet does not mean the most famous outlet. This selection discipline runs continuously through Outset PR's Press Office model, where each placement feeds back into the next decision.

Outlets producing strong syndication, genuine engagement, and AI citation move up the priority list. Outlets that fail drop off, regardless of how well-known they are.

Outset PR's topical authority work for LLM visibility extends the framework, treating AI citation as a measurable selection variable rather than a hope.

Conclusion

Outlet selection is the point where most PR budgets either compound or evaporate. A clear framework, applied before the first pitch, filters out the zero-traffic outlets, padded packages, and sponsored-only networks that absorb most spend.

Six criteria, one honest comparison, one real conversation about what the campaign needs to achieve. That is the discipline that turns a PR report from a placement list into a performance record.

 

 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

Outset Media Index vs Cision and Muck Rack: How These PR Tools Differ

PR technology has matured in execution. Outreach is automated, monitoring is real-time, and reporting is standardized. The weak point remains earlier in the process: deciding where to publish.

Cision and Muck Rack dominate the workflow layer. Outset Media Index (OMI) approaches the problem from a different angle. It focuses on analysis and data-driven selection rather than distribution.

This comparison looks at how these tools differ in structure, purpose, and impact on media planning.

What Is a PR Tool and What Does It Do?

A PR tool is software designed to support the execution and measurement of public relations activities. It helps teams manage relationships with media, distribute content, and track results.

Most PR tools focus on three core functions:

1. Media discovery and contact managementThey provide databases of journalists, publications, and outlets. Users can filter contacts by industry, geography, or topic and build targeted media lists.

2. Outreach and campaign executionPR tools streamline pitching. They allow teams to send press releases, manage email outreach, and track responses within a single system.

3. Monitoring and reportingThey track media coverage, mentions, and campaign performance. This includes metrics such as reach, sentiment, and share of voice.

In practice, PR tools are operational systems. They help teams execute campaigns efficiently and maintain visibility into results.

Cision and Muck Rack: Workflow Platforms

Cision and Muck Rack are designed to manage PR operations end to end. Their core capabilities include:

• journalist databases

• media list building

• outreach and email pitching

• coverage monitoring and reporting

They function as operational systems. Their value lies in scale and efficiency: managing contacts, sending pitches, and tracking results.

They are not built to deeply evaluate media outlets. Selection typically relies on:

• publication reputation

• traffic estimates

• past experience

The analytical layer is limited.

Outset Media Index: Decision Infrastructure

Outset Media Index operates earlier in the workflow. It is designed to evaluate and compare media outlets before outreach begins.

OMI consolidates fragmented data into a unified analytical framework and evaluates outlets using more than 37 normalized metrics.

These metrics include:

• audience reach and engagement

• SEO and LLM visibility

• editorial flexibility

• syndication depth and influence

The platform is structured around three principles:

• unified data

• independent benchmarking

• decision-ready insights

The goal is not to manage campaigns, but to improve the quality of decisions that define them.

Outset Media Index vs Cision and Muck Rack

Function

Cision / Muck Rack

Outset Media Index

Primary role

Execute PR workflows

Evaluate media outlets

Core output

Media lists, outreach, reports

Ranked, benchmarked outlets

Timing in workflow

During and after campaigns

Before campaigns

Data model

Contact + coverage data

Multi-metric outlet analysis

 

Media Analysis: Depth vs Convenience

Traditional Approach

In Cision or Muck Rack, media analysis is lightweight. Users typically filter outlets by:

• beat or topic

• geography

• basic performance indicators

For deeper analysis, teams rely on external tools like Similarweb or Ahrefs. This creates a fragmented workflow.

OMI Approach

OMI integrates these signals into a single system. It combines external data (traffic, SEO) with proprietary indicators and normalizes them for direct comparison.

This enables:

• side-by-side outlet comparison

• consistent benchmarking

• structured shortlist creation

The difference is practical. Instead of assembling data manually, teams work with a pre-built analytical model.

Metrics: Surface Indicators vs Multi-Dimensional Analysis

Cision and Muck Rack rely on limited or indirect performance indicators. These are useful for identifying contacts but insufficient for understanding influence.

OMI expands the evaluation layer.

It includes:

• engagement quality (not just volume)

• syndication behavior (how content spreads)

• citation patterns (who influences whom)

• LLM visibility (how content surfaces in AI systems)

This reflects a broader shift. Visibility is no longer defined by traffic alone. It depends on how information moves across networks.

OMI captures that movement explicitly.

Objectivity and Data Integrity

Media selection often suffers from hidden bias:

• curated media lists

• paid placements

• outdated metrics

Cision and Muck Rack are not designed as benchmarking systems. Their datasets prioritize coverage and contacts.

OMI addresses this differently:

• metrics are normalized for fair comparison

• rankings are not influenced by paid placements

• methodology is consistent across outlets

This creates a more stable basis for decision-making.

Workflow Integration

With Cision / Muck Rack

A typical workflow:

1. Build a media list

2. Validate outlets manually

3. Send pitches

4. Monitor coverage

The validation step is often informal and time-consuming.

 

 

With OMI + Workflow Tools

A revised workflow:

1. Analyze and benchmark outlets in OMI

2. Build a data-driven shortlist

3. Export or integrate into outreach tools

4. Execute and monitor via Cision or Muck Rack

OMI reduces the need for manual validation and improves consistency at the selection stage.

When to Use Each Tool

• Use Cision or Muck Rack when you need to manage outreach, maintain media relationships, and track coverage.

• Use Outset Media Index when you need to decide where to publish, compare outlets objectively, and optimize media spend.

They are not substitutes. They operate at different layers of the same system.

Final Perspective

Cision and Muck Rack define the operational standard in PR. They scale execution.

Outset Media Index addresses a gap those platforms do not cover. It introduces a structured approach to media selection, where decisions are based on comparable, multi-dimensional data rather than fragmented signals.

This changes the role of media planning. It becomes a measurable process, not a preparatory step before outreach.

For teams focused on efficiency and predictability, that shift is significant.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

* This article was originally published here

Bybit CEO Ben Zhou on Trust, AI, and the New Financial Platform at Paris Blockchain Week 2026

DUBAI, United Arab Emirates, April 15, 2026 /PRNewswire/ -- What will it take to build a financial system that billions of people can trust — and barely notice?

That question set the tone for a fireside chat titled "Trust, Technology, and Transformation: Building the New Financial Platform for a Tokenized Economy", where Bybit Co-founder and CEO Ben Zhou took the stage at Paris Blockchain Week 2026 to outline a future where finance becomes more intelligent, more accessible, and ultimately, invisible.

Rather than focusing on price cycles or short-term trends, Zhou framed the industry's next chapter as a fundamental redesign of financial infrastructure — one driven by the convergence of artificial intelligence, programmable assets, and regulatory clarity.

From Interfaces to Intelligence: The Rise of Agentic Finance

Zhou challenged the conventional idea of how users interact with financial platforms. In the future, he suggested, users may not interact with platforms at all.

"We've introduced AI agent accounts that allow clients to create sub-accounts for AI to interact, execute strategies, and access market data," Zhou shared. "Agentic payments are becoming a major theme — and we're just at the beginning."

Instead of manually navigating markets, users can delegate tasks to AI agents — systems that interpret data, execute decisions, and optimize outcomes in real time. Today, these applications are largely focused on analytics and data access. Tomorrow, they may redefine execution itself.

The implication is profound: the interface disappears, and intelligence takes its place.

The Quiet Transformation of Finance

While much of the public narrative still centers on "crypto," Zhou pointed to a quieter, more consequential shift already underway.

Traditional financial institutions are not entering the space through speculation — they are integrating blockchain as infrastructure. Stablecoins, in particular, are emerging as the bridge, enabling faster payments, more efficient settlement, and global liquidity access.

In many cases, Zhou noted, these institutions are building on crypto rails without embracing the label itself.

This signals a turning point: crypto is no longer an alternative system — it is becoming part of the foundation.

Trust Is the Real Product

For Zhou, the defining constraint — and opportunity — is not technology, but trust.

"The regulatory framework has become significantly clearer in recent years. Jurisdictions like the UAE are setting the pace by actively welcoming innovation and providing structured pathways for growth."

From Europe's structured approach to the evolving stance in the United States and the United Kingdom, regulatory clarity is no longer a barrier — it is becoming a catalyst.

As rules solidify, institutions follow. And as institutions enter, the system begins to mature.

A System That Works Without Being Seen

Zhou closed with a perspective that reframed the industry's ultimate goal:

"This is not about replacing existing financial systems, but enhancing them. Our focus is on building infrastructure that makes financial services more accessible, efficient, and intuitive for users globally."

The end state, he suggested, is not a world where users think about blockchain, wallets, or even platforms — but one where financial services simply work, seamlessly embedded into everyday life.

In that future, trust is built into the system, intelligence operates in the background, and technology fades from view.

#Bybit / #TheCryptoArk / #NewFinancialPlatform

About Bybit

Bybit is the world's second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

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Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.

* This article was originally published here

Bitunix Exchange Secures ISO 27001:2022 Certification, Reinforcing Strong Protection of User Data

Kingstown, St. Vincent and the Grenadines, April 15th, 2026, Chainwire

Bitunix, a cryptocurrency derivatives exchange, announced that it has obtained ISO/IEC 27001:2022 certification, a widely recognized international standard for information security management given by the International Organization for Standardization (ISO).

The certification confirms that Bitunix exchange has established formal systems to manage and protect sensitive data, including user information and their assets. It follows an external audit process that evaluates how organizations identify risks, control access, and respond to potential security incidents.

With ISO 27001:2022 now achieved, for Bitunix users, the impact is practical. It means stronger protection of personal information and funds, better alignment with international data protection rules, and more transparency around how the platform operates. This also builds greater trust for users on the platform and, at the same time, the certification pushes the company to keep improving how it operates, from internal processes to overall platform stability. For users, that translates into a more reliable experience and a platform that is consistently working to perform better.

ISO 27001:2022 sets out clear requirements for how companies should organize their security practices, from internal procedures to technical safeguards. For exchanges, where large volumes of funds and personal data are handled, such standards are increasingly seen as essential rather than optional; hence, Bitunix achieved this certification.

A Continued Push Toward Stronger Security and Transparency

Known for high standards when it comes to security and transparency, alongside the certification, Bitunix exchange continues to build on its existing security setup through several practical measures reflecting ongoing efforts to improve how the company safeguards its platform and users.

The platform maintains proof of reserves showing more than 100% backing for BTC, ETH, and USDT, supported by real-time Merkle tree verification. It also applies a strict 1:1 asset backing model, ensuring that all user funds are fully matched. In addition, users are given access to open-source tools and a verification portal to independently check their balances.

To cover unexpected situations, Bitunix has also set aside a dedicated $30 million USDC care fund. Therefore, the ISO 27001:2022 certification adds to these efforts and reflects a broader push to keep improving how the exchange protects users.

The company said it will keep updating its systems as it grows, with a focus on keeping things safe and transparent for users.

“Achieving ISO/IEC 27001:2022 certification reflects our deep commitment to security and transparency,” said Steven Gu, Bitunix’s Chief Strategy Officer. “At Bitunix, we believe trust is earned through action. This certification, alongside our Proof of Reserve system, ensures our users can trade with confidence.”

Bitunix said it plans to continue updating its security practices as the platform expands and as threats evolve.

About Bitunix

Bitunix is a global cryptocurrency derivatives exchange trusted by over 5 million users across more than 150 countries. Guided by its core principle of better liquidity, better trading, the platform is built for traders who expect more, committed to providing Ultra Trust, Ultra Products, and Ultra Experience. Bitunix offers a fast registration process and a user-friendly verification system supported by mandatory KYC to ensure safety and compliance. With global standards of protection through Proof of Reserves (POR) and the Bitunix Care Fund, the exchange prioritizes user trust and fund security. Industry-first innovations like Fixed Risk, TradingView-powered chart suite, along with indicator alerts, cloud-synced templates, provide both beginners and advanced traders with a seamless experience. Making Bitunix one of the most dynamic platforms on the market.

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Disclaimer: This is a sponsored press release and is for informational purposes only. It does not reflect the views of Crypto Daily, nor is it intended to be used as legal, tax, investment, or financial advice.

* This article was originally published here